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Extreme Makeover: Sales Edition

Rethinking a construction company's web presence to automate lead generation 
Deliverables

Website & Branding

Custom Blueprint UI

Lead Generation Process

Business Workflow Automation

Objective

​Completely redesign the company's web presence to showcase premium home features on an intuitive interface.

Design an automated sales process to funnel in and track qualified leads from advertising campaigns.

The Blueprint UI

We needed a solution to organizing the volume of content in an attractive, easy to follow way. 

 

This became the blueprint UI section. We designed a house, broke it into rooms, and compiled all the info for each. When you choose a room, it even "unrolls" the page over top. 

Lead Generation

Now that we had a beautiful new site, it was time to put it to work generating leads for the business.

We used several strategies, including ongoing SEO, advertising on Facebook, Instagram, and Google Ads. A custom Typeform on the website takes new submissions, then using Zapier, sets off workflows to create CRM entries, contact info, and alert the sales team.

Lead Generation

Now that we had a beautiful new site, it was time to put it to work generating leads for the business.

We used several strategies, including ongoing SEO, advertising on Facebook, Instagram, and Google Ads. A custom Typeform on the website takes new submissions, then using Zapier, sets off workflows to create CRM entries, contact info, and alert the sales team.

Results

Genesis Construction now does a significant portion of business with leads from online advertising. Acquisition is more predictable which enables more intelligent budgeting. Customers get a better overview of services from the website.

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